Pest Perspectives – Episode 48 Gabriel Bustos | Co-Founder of Hector Home Services Marketin

Pest Perspectives – Episode 48

Gabriel Bustos | Co-Founder of Hector Home Services Marketing

In Episode 48 of Pest Perspectives, host Shaun Muller sits down with Gabriel Bustos, Co-Founder of Hector Home Services Marketing, to break down what actually drives sustainable growth for home service businesses.

This episode cuts through marketing noise and focuses on real-world strategies that help contractors generate better leads, book more jobs, and build long-term trust in local markets.

• Why trust matters more than traffic when it comes to local leads

• Why rankings and clicks don’t always translate into booked work

• The habits and systems behind contractors who stay fully booked

• AI for contractors: what’s worth using, and what to ignore

• Practical ways AI can support business growth without replacing human judgment

• How local SEO and digital ads should work together for real ROI

Before founding Hector, Gabe ran multiple businesses himself and learned first-hand that great service alone isn’t enough without effective marketing. That experience shaped Hector into a no-nonsense agency focused on measurable results, not gimmicks.

Hosted by Shaun Muller, a UK-based pest control business owner, Pest Perspectives explores the real challenges and opportunities facing local service professionals from marketing and operations to leadership and growth.

🔗 Hector Home Services Marketing
https://hectorhomeservicesmarketing.com/

shaun muller is technician and director of oakham pest control ltd

🔗 Oakham Pest Control Ltd
https://www.oakham-pestcontrol.co.uk/